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How To Differentiate The Operation Of Indoor Playground in different locations?

Updated:2022-11-20 12:33:25
Views:1113

   To open a indoor playground, the location of the indoor playground is very important, a good location, which allows operators to save a lot of time and energy will. Many people choose the location with high frequency of commercial activities, high population density, well-developed traffic and large number of children as the first choice, such as shopping malls, communities, towns, clusters of similar stores, kindergarten elementary school, etc.; and after the site is selected to differentiate the operation according to different locations.

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First,site selection suggestions

1,Area with high frequency of commercial activities

   Such areas are usually commercial centers, downtown areas, frequent commercial activities,  good shopping malls are generally very popular, of course, the rent is not cheap, such sites that is the so-called "land of gold", but the difference in traffic is also relatively large, the turnover will be higher. At the same time, the national fire law has provisions: it is recommended that between the first and third floor is not recommended to operate indoor children playground above the third floor and the negative first floor. Because in case of danger, above the third floor and the negative layer is not conducive to the escape of children.

 

2,High population density of the area

   In large communities near the store, the population is more concentrated, high population density, parents with children patronage frequency is relatively high, business is good. In such areas, people of all ages and social classes are there, there will be more customers. And because the flow of the population are very large, easy to apply for membership cards, so sales will not suddenly rise and fall, to ensure that the store cash flow back quickly.

 

3,The city center with a lot of traffic

   Indoor children playground in this type of street, the flow of customers, patronizing the store of the park is relatively more. However, to consider which side of the street has a high traffic flow, should also take into account the impact of several terrain or traffic to choose the optimal location. For a few more traffic flow, but if the traffic is because it is the main road, coming and going are vehicles, it is not a good choice for indoor children's parks.

 

4,The neighborhood where similar stores gather

   For indoor children playgrounds such as shopping goods, if you can focus on a certain section or block, it is more able to attract customers. This is because there are many stores dealing with similar goods, such as baby stores and children's clothing stores, where customers can have more opportunities to compare and choose.

 

5,People gathering or gathering places

   Such as in the theater, movie theater and other entertainment places near, sometimes will attract those leisure shoppers to the park, there will be more opportunities for transactions, while increasing the visibility of the park. In addition, it is also a good choice to open a store near kindergartens, elementary school and popular parks.

 

Second, differentiated business

1,Large shopping malls

  Large shopping centers such as shopping malls, supermarkets, shopping plazas, commercial streets and other commercial-type areas of the indoor and outdoor children playground, the customer groups faced by a variety of mostly strong spending power, fashionable consumption ideas, high demand, the pursuit of personality and features, pay attention to quality and service customers. For such customers, the most attractive is the personalized indoor playground, as well as high-quality service.

 >>Business Strategy

  First of all, there should be personalized decoration, fashionable and cool amusement equipment, and clear and prominent themes, which are all plus points for indoor playground in large shopping centers and can attract customers to enter and spend money.

  Secondly, to hold rich and interesting theme activities from time to time, unique signature items, these are the best way to retain customers and achieve long-term profitability of the children's park.

  Finally, the indoor amusement park to focus on thoughtful details, high-quality excellent service, is to attract customers to take the initiative to do card, long-term retention of customer tricks.

 

2,Community square leisure area

  Can be divided into community groups, large communities, medium-sized communities and small communities.

  The main target of the community's indoor playground is the family. Because of the closer distance, convenient consumption, emotional bias and other advantages make the community store consumption frequency is extremely high, the number of consumers, so parents are most concerned about safety, health and these issues.

  >>Business strategy

  Do a good job of cleaning and disinfection, to provide a clean and tidy, warm and comfortable environment.

  The children's park should be equipped with enough staff and professional training for the staff. Parents have a high degree of trust in community amusement parks, and many community stores have opened up hosting services, such as during school hours and parental cooking time, many parents like to put their children in the park for fun, so there must be enough staff to manage the service for the play facilities.

  For the community children's park fees must be defined according to the overall spending power of the community, should not be too expensive. You can promote membership cards, cost-effective is the community indoor playground to attract parents to do the card weapon.

 

3,Town areas

  With the economic development of towns and cities, indoor playground in towns and cities are also developing rapidly, such as springing up in the market, becoming a major force in the indoor playground industry.

  In towns and cities, the majority of grandparents with children, the concept of consumption is more traditional, the price is a greater advantage.

  >>Business strategy

  Indoor playground can attract children through free trials and other ways, when the child has a strong desire to play, parents are mostly compromised, and explain the advantages of membership card prices, while the introduction of card-filling discounts, send gifts and other ways to attract parents to card.

  Appropriately open up a rest area for the accompanying parents to rest and chat to enhance goodwill.

 

4. Similar stores clustering area

  For the children's industry, if you can focus on a certain area or neighborhood, it will be more able to attract customers.

  Because the stores dealing with similar goods can gather popularity and attract more target consumers, such as baby stores, children's clothing stores, toy stores, children's photography, maternal and child health care centers and other nearby, your park opened next to them, it is more able to attract the attention of the target consumer groups.

  Open in the neighborhood of similar stores, must be a good park services, a good park atmosphere, and a rest area for parents.

 >>Business Strategy

  Cooperative marketing with nearby stores, such as baby stores, children's clothing stores, toy stores, children's photography studio cooperation, customers only need to spend a certain amount in these locations, you can go to the children's park experience for free once. Or can enjoy a limited number of coupons to play in the children's park.

  As long as the customer has the membership card of the cooperation unit, they can enjoy 20% discount in their own indoor playground. The cooperation can be short, medium or long term.

  Jointly with a famous toy store or mother and baby store nearby, assist it to do a return activity for old customers, which will also help a lot to enhance the popularity and reputation of the park.

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5. Near the kindergarten elementary school

   Children's park site in this place, mainly because of the large number of children, consumer groups focused on clear. Although kindergartens and elementary school have amusement facilities for children to play, but too single to meet the needs of children.

In addition to the novelty and fun of the equipment, the indoor playground next to the school must focus on fun and education, so that the children can learn something in playing, and more recognized by parents. The most important thing is to capture the needs of parents and make their own characteristics.

  >>Business Strategy

  Must know how to use the kindergarten or primary school school resources, you can cooperate with it to bring more customer resources.

  Distribute leaflets or balloons with the park logo, small toys, etc. around the school to promote the popularity of the park.

  Invite children to your park for free experience.

  There are many kindergarten holiday activities and parent-child activities, and the children's park can fund or organize kindergarten activities from time to time, which saves kindergarten activities time, energy and costs, and also plays a role in promoting the children's park, which can be said to be a great joy.

  Regularly hold parent-child activities or children's performance activities, birthday parties, etc., to enhance the stickiness of members.


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