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All industries are innovating. This is an inevitable way to get rid of opponents in the commercial field. How to innovate indoor children's parks has tested many people in the industry. Several successful venues in China have brought experience to everyone, involving all levels and different aspects , Detailed enumeration today.
The article contains the following:
1. Equipment innovation
2. Marketing innovation
3. Management innovation
4. Advertising innovation
First, equipment innovation
How to innovate children's indoor playground? If the design is updated, it will bring new gameplay, of course, it will satisfy consumers' desire for adventure, and then bring a continuous flow of water. There is a hard rule in equipment innovation, and it is necessary to meet the requirements of laws and regulations, and ensure that the equipment is highly complex and difficult. Under the safety of personnel.
Second, marketing innovation
Creating a membership system to bring discounts to fixed customers is the past gameplay in Children's Indoor Playground. It is a new trend in the past few years to divide the hierarchy on the basis of the membership system. The more you consume, the more rebates, and the more friends you draw. The more they even get gifts, these marketing measures have brought greater storefront flow. The biggest waste of children’s indoor venues is not water and electricity expenditure, or employee laziness, but idle equipment. These golden chickens that can lay eggs can not be idle for a moment. In the future, only a fixed customer base can keep the equipment running.
Third, management innovation
Operators tend not to rush to the front line, and all value is created by front-line employees, but many managers also find that due to fixed wages and benefits often cause employees to be lazy, doing more and less, reflecting Services will naturally be perceived by customers, which affects consumer desires, so some companies have begun to try the last elimination system, using basic salary plus commission to stimulate employees to treat customers preferentially, and stabilize customers, and achieved good results of Children's Indoor Playground.
Fourth, advertising innovation
In fact, this is also a marketing method in Children's Indoor Playground. The influence of the traditional media industry on people's lives is declining. The explosion of information in the Internet era is often from the media, public accounts, and various video sites. If you want to quickly exert influence, you must Find the right platform for information release. If necessary, you can use the method of buying comments to create momentum for the children's park and bring positive comments.
How to innovate children's indoor playground? From the advanced experience listed above, I believe that my friends already have different ideas, the times are changing, and the inherent operating mode must also follow the development of the new economy before they can show different vitality.